There’s no digital marketing landscape without video content. Still, as firms look to engage their audiences via these mediums, they’ll soon begin to learn that format is everything too.
The once-popular horizontal video format has given way to vertical video, a shift spurred on by many factors. While anything can go viral under the right (and sometimes random) circumstances, businesses have to employ various strategies to stay ahead of the competition. In the video marketing sphere, that may well involve utilising vertical videos more often.
Is the vertical video format always the best choice for your business? This article will explore when the vertical video format can significantly boost your business’s visibility and engagement.
Capturing the Mobile Audience
People are more likely to find your firm’s digital footprint on their smartphones rather than their home PCs these days. Apps and addictive swiping have seen to that!
With smartphones becoming our primary device for consuming media, vertical videos, which fill the entire screen, have become increasingly popular. Universities have recited 2019 studies that found we hold our phones vertically 94% of the time. This is particularly important when reaching out to younger demographics, such as Gen Z and millennials, who predominantly use their smartphones for Internet access.
Using vertical videos could mean the difference between capturing their attention or being scrolled past. They may not even know why they’re so enraptured immediately. Nevertheless, vertical videos fit the device better.
Utilising Adobe Express’s Free Video Cropper
Sometimes, you may not realise that your firm’s video needs to be a vertical piece of content until later on. That’s fine – editing tools can often salvage this situation.
Crafting engaging vertical videos need not be a costly affair. With Adobe Express’s free video cropper, you can convert your existing horizontal videos to a vertical format. This user-friendly tool allows you to maintain the quality of your videos while ensuring they are optimised for vertical viewing. The transition from horizontal to vertical format doesn’t need to involve reshooting content, saving your business both time and resources.
You may also want to crop out fringes of your content that might be deemed inferior, offensive, or inappropriate in other territories. After all, occasional unintended mixups can happen in content creation! Being able to crop things down for vertical presentation can really help with damage control in those situations.
Leveraging Social Media Platforms
Vertical videos shine on social media platforms, where they have become the norm, not the exception. Platforms like Instagram, Snapchat, and TikTok are built around the vertical video format.
By using vertical videos, you can seamlessly integrate your content into the user experience, increasing the likelihood of engagement and shares. Some businesses have a presence on social media that goes against the grain, wanting to stand out for their uniqueness. However, when it comes to formatting videos, it’s best to conform to the consensus of how things are done from platform to platform for better visibility.
Conclusion Choosing between vertical and horizontal video formats is not a matter of right or wrong, but rather, understanding your audience, the platforms you’re using, and the resources at your disposal. Vertical video holds an undeniable edge in reaching mobile users, especially when using social media platforms and tools like Adobe Express’s free video cropper. However, it’s crucial to remember that content is king – the format should enhance the c